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What’s next for Xbox Game Pass? Cloud-only tier, exploring ad-based tiers, and the return

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Xbox Game Pass is the tip of Microsoft’s spear for growing its platform, but it has had some growing pains lately. 

Netflix, Spotify, and other content-based digital subscription services have all undergone the same growing pains over the years, but there’s nothing quite like the microscope Microsoft finds itself under with its own service. I’ve heard opinions run the full gamut of “nobody cares about Xbox Game Pass, and it’s dying” to “Xbox Game Pass will destroy the game industry as we know it.”



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