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What Will be Hot at Summer Markets? Product Expert Weighs in on 2024 Trends – Gifts &

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Monica Loving, vice president of vendor development for Ivystone, has seen a lot of products come and go over the years. With her rich market experience, she knows a thing or two about what will sell, so we’ve asked her to weigh in on which product trends will be the hottest during the upcoming summer markets. Here are Loving’s answers to our top four questions.

Hot in Home

Q: What’s the biggest trend in home décor right now?

A: A key trend in home décor for summer markets is the addition of sophisticated and peaceful color palettes, such as blues, tans and Arizona-inspired hues. These colors help create a serene and elegant atmosphere, making them ideal for complementing existing décor stories.

There’s also a rising interest in incorporating permanent botanicals into home décor. Consumers are drawn to sophisticated, calming and simple floral arrangements that offer the beauty of nature without the upkeep of real plants.

Napa Home & Garden
Lifestyle image by Napa Home & Garden reflects a serene color palette. (Photo provided by Ivystone.)

Trendy Fashions

Q: What’s a hot fashion trend that retailers might notice at summer markets?

A:  Luxe loungewear. This trend combines casual comfort with luxury, featuring simple, easy and soft fabrics. Sophisticated colors like dark blues and greens are popular, adding an elegant touch to comfort wear. Brands like Faceplant Dreams, found in the Ivystone Dallas showroom, offer trendy bamboo and organic cotton loungewear, embodying this trend.

Another major trend is the re-energized focus on jewelry. Jewelry is on fire! From classic minimalist styles to bold, oversized rings, there’s something for every taste. 2024 sees a resurgence of vibrant gemstones and vintage-inspired designs, along with a strong emphasis on statement earrings.

Tasty Trends

Q: Is there anything trending in gourmet?

A: Two major trends are making waves: mocktails and candy. Spirit-free cocktails are experiencing a surge in popularity. These sophisticated, non-alcoholic beverages offer unique flavor profiles, making them a hit at social gatherings and family events.

Candy is another hot trend, particularly as we approach the holiday season. The candy scene in 2024 is vibrant and diverse, with exciting new flavors and nostalgic favorites. From luxurious chocolates to adventurous global sweets, candy is set to enhance special moments and celebrations.

Stonewall Kitchen cocktail mixes and Sugarfina candy
Stonewall Kitchen cocktail mixes and Sugarfina candy. (Photo provided by Ivystone.)

On-Trend Displays

Q: Ivystone always has great product displays. Were there any trending themes the display team tapped into?

A: Our showroom and merchandising teams focused on using vibrant colors and simplifying the merchandising process to enhance the shopping experience. The approach to this market involves creating clean and inviting environments that retailers can easily replicate. These displays are designed to be both inspirational and practical, offering a fun and exciting atmosphere that entices buyers. The emphasis is on showcasing new and fresh ideas, ensuring that the displays not only attract attention but also provide practical inspiration for retailers looking to enhance their own spaces.

Karma display in the Ivystone Dallas showroom
Karma display in the Ivystone Dallas showroom for a past market season.

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