Southwest Airlines to assign seats, ending 50+ year open-seat policy

It’s the end of an era at Southwest Airlines.

After more than 50 years, the airline is getting rid of its open seating policy.

In a press release Thursday, the Dallas-based airline acknowledged “preferences have evolved with more customers taking longer flights where a seat assignment is preferred.” The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest’s appeal to both new and existing customers, four out of five who prefer assigned seats, according to the airline, which did not give an exact date for the switch. More details are expected in late September.

Assigned seating is just one is one several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and introduce red-eye flights.

“While specific cabin layout details are still in design, Southwest expects roughly one-third of seats across the fleet to offer extended legroom, in line with that offered by industry peers on narrowbody aircraft,” the airline said.

Southwest already unveiled a cabin refresh earlier this year and is in the middle of upgrading its fleet with changes announced in 2022, including in-seat USB charging and stronger Wi-Fi.