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Unearthing Seoul’s Hidden Gems With Seoul Tourism Organization

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by Guest Author
Last updated: 11:55 AM ET, Tue November 28, 2023

Seoul is a city of hidden treasures waiting to be discovered, and Seoul Tourism Organization is on a mission to unearth these gems. Through innovative initiatives like the “Theme Tourism County Competition,” Seoul Tourism Organization collaborates closely with local districts to identify and develop fresh tourism content that showcases the unique charm and culture of each area.  

UNEEG Tours—YOU N Every Experience in Gangnam 

Gangnam-gu presents tour programs every week through small-group and developing lifestyle-focused content, allowing you to explore culture, relaxation, history, and trends.  

#1 Explore Bongeunsa Temple and Seolleung Royal Tomb for a healing and cultural experience. #2 Immerse yourself in the art world with a leisurely stroll through Art City Gangnam. #3 Get a taste of the K-POP idol lifestyle through dance classes. #4 Discover the real Gangnam by exploring Daechi-dong academies and Eunma Shopping Street. #5 Experience a unique nighttime city run along the picturesque Yangjaecheon Stream. 

To apply for a tour, please visit https://visitgangnam.net 

Gangbuk-gu offers unique tourism opportunities.

Gangbuk-gu offers unique tourism opportunities. (Photo Credit: Seoul Tourism Organization)

Experience Healing Tourism at MT. Bukhan BaseCamp@Ui-dong 

Gangbuk-gu boasts unique tourism assets such as Bukhan Mountain International Climbing Center, Seoul Hiking Tourism Center, and Ui-dong Mountain Culture Hub. Here, you’ll find the opportunity to reconnect with nature. 

Gangbuk-gu’s vision is clear: to position Ui-dong as the ultimate “K-Mountain Tourism” brand’s basecamp. But that’s not all. Gangbuk-gu is committed to ensuring that foreign tourists can seamlessly integrate mountain tourism programs into their travel plans. Gangbuk-gu is crafting a well-structured experience that allows you to relish mountain adventures during your journey. 

Jongno-gu is home to many prestigious landmarks.

Jongno-gu is home to many prestigious landmarks. (Photo Credit: Seoul Tourism Organization)

Explore the Legacy of Sunla-gun in Jongno-gu! 

During the Joseon Dynasty, the brave guards called Sunla-gun played a crucial role in ensuring the safety of the city during the day and night. Their primary activity area was known as “Sunla-gil,” which today connects the prestigious landmarks of Jongmyo Shrine, Changdeokgung Palace, and Changgyeonggung Palace. This route, once the royal procession path known as Donhwamun-ro, has now evolved into a hub for various industries, including jewelry, crafts, traditional Korean music, and Hanbok fashion. 

Jongno-gu is excited to introduce an innovative Stamp Tour that can only be experienced along Sunla-gil. This tour blends historical narratives with contemporary twists, offering a unique and captivating experience. 

The 2023 Myeongdong Beer Festival

The 2023 Myeongdong Beer Festival (Photo Credit: Seoul Tourism Organization)

Discover the Flavors of Seoul at the Myeongdong Beer Festival 

The 2023 Myeongdong Beer Festival took place from October 6th to 8th. It had delighted beer and street food enthusiasts in Seoul’s Myeongdong district.

Visitors were able to enjoy a diverse selection of over 50 craft beer varieties alongside more than 100 Myeongdong street food vendors. It also offered a comprehensive experience for all attendees. The “Beer Connoisseur’s Pharmacy” guided newcomers in finding the perfect beer to match their taste preferences. 

Experience the Enchantment of Seokchon Lake 

Seokchon Lake is captivating visitors with its unique charm throughout the year. Known for its cherry blossoms in spring and vibrant foliage in autumn, Seokchon Lake is a destination that transcends seasons and time.  

To ensure that everyone can savor its beauty regardless of the season or time of day, Songpa-gu is excited to announce the unveiling of a mesmerizing media art and photo zone around the West Lake side from October 27th to December 3rd, 2023. The media art installations are designed to transport you into a whimsical world, featuring the beloved Songpa-gu character, “Haha” & “Hoho.” With these captivating visuals, your visit to Seokchon Lake will be a feast for the senses. 

 


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