Byun Woo Seok continues to dominate June drama actor brand reputation rankings

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‘Lovely Runner‘ may have ended, but the Byun Woo Seok syndrome continues. According to the big data analysis of drama actor brand reputation in June, Byun Woo Seok ranked first.

The Korea Corporate Reputation Research Institute measured the brand reputation algorithmically using the brand big data of 50 actors appearing in dramas aired from May 11 to June 11, based on consumer participation, media coverage, communication, and community indices. Compared to the brand big data of drama actors in May, which was 67,895,282, there was a 5.99% increase.

The analysis of drama actor brand reputation was based on participation index, media index, communication index, and community index. The brand reputation index is a metric derived by extracting brand big data, analyzing consumer behavior algorithmically, classifying it into participation value, communication value, media value, community value, and social value, and assigning weights.

Even after the conclusion of the tvN drama ‘Lovely Runner’, Byun Woo Seok maintains his position at the top, while Kim Hye Yoon rises to third place, demonstrating enduring popularity.

Byun Woo Seok’s brand, which claimed the top spot, recorded 2,962,927 participation index, 2,277,471 media index, 3,356,559 communication index, and 3,802,496 community index, resulting in a brand reputation index of 12,399,453.