Prabhas’ Kalki 2898 AD Cashing On IPL Craze

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IPL fever grips the entire nation. After that T20 World Cup begins next month and it will conclude by the end of June.

The real entertainment begins in the last week of June with Prabhas starrer crazy Pan India project Kalki 2898 AD arriving in cinemas on June 27th.

Directed by Nag Ashwin on Vyjayanthi Movies, Kalki 2898 AD is already making huge noise across the country, thanks to humongous response for every promotional material. The makers are setting a new trend in movie promotions.

They are cashing in on the IPL craze, and releasing promotional material during the cricket matches.

After releasing a teaser to introduce Amitabh Bachchan’s character on Star Sports, they have come up with a pleasant surprise.

Prabhas in his Kalki get-up is seen promoting IPL. This will also benefit Kalki in the Hindi belt, and other languages.

Films of its range require innovative promotions, rather than vigorous promotions.

The makers who are aware of the fact are leaving no stone unturned to create all the hype for the movie.